Promoting Volunteerism: a Guide by Marketing Experts
Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management
‘Smart Money’: Asking for Gifts at the Office
More and more, workers are being solicited for charitable gifts by their bosses and colleagues, says Smart Money (October). Employees are asked to buy Girl Scout cookies, donate to walkathons, or otherwise make a gift to their fellow workers’ favorite causes, says the magazine. Because such…
‘Inc.’: Making Profits From Nonprofit Groups
Largely inspired by the “transformative powers of the Internet,” a growing number of businesses are based on the idea of “making money off of those who give it away,” says Inc. magazine (October). “The nonprofit community is no longer seen as incidental but as a major line of business,” Jimmie R.…
‘Forbes’: Prizewinning Philanthropy
The number of prizes that wealthy donors are creating through their philanthropies seems to be expanding, says Forbes magazine in its latest ranking of the 400 richest Americans (October 9). Among the prizes created in the 1990’s, according to the magazine: The Blasker Award, which gives $250,000…
Though many wealthy dot-com entrepreneurs say that elementary and secondary education is their top priority, “the discomfiting truth is that this famously risk-hungry bunch has shown only modest interest in confronting the challenge of failing schools,” declares the October issue of Grok, a…
Federal Technology Program Awards $13.9-Million
By NICOLE WALLACEThe Technology Opportunity Program of the U.S. Department of Commerce has awarded $13.9-million to 35 nonprofit organizations and state and local governments for projects that bring information technology to poor urban and rural areas. Commerce Secretary Norman Y. Mineta announced…
Charities Use Internet to Educate Voters
By NICOLE WALLACEAs the Internet changes the way politicians run for office, it is also influencing the way nonprofit organizations conduct their voter-education and advocacy activities. Web White & Blue (http://www.webwhiteblue.org), a project of the John and Mary R. Markle Foundation, in New…