Prestigious N.Y. Museums Diverge in Internet Approach
The New York Times examines the different digital tacks taken by the Metropolitan Museum of Art and the Brooklyn Museum years after both launched online pushes to attract a global virtual audience.
U. of Texas Alum Leaves $35-Million to Engineering School
The bequest from T.W. “Tom” Whaley will endow annual scholarships for promising students at the university’s Cockrell School of Engineering, writes the Austin Business Journal.
Web Project Helps Museum Find Aging Holocaust Survivors
An online photo project helped a nonprofit locate more than 380 people who survived Nazi terror as children.
By NICOLE WALLACE
Features Editor
Calif. Nonprofits Drive $260-Billion in Economic Activity Annually
California nonprofits generate $260-billion in annual economic activity, according to a report commissioned by the California Association of Nonprofits.
Girls Inc. Launches Advertising Campaign
Girls Inc., a nonprofit that works to imbue girls with confidence through various forms of programming, is launching a new public-service advertising campaign focusing on issues including pregnancy, poverty, and dropout rates, The New York Times reports.
Classical Music Critic Spearheads Effort to Spotlight American Music
A Chicago-based classical-music critic is leading efforts to form a foundation that will support performances of American music, The New York Times reports.
Muslim Charities Claim They Are Targeted by British Banks
Some Muslim charities in Britain say they might transfer their financial operations abroad to avoid having assets frozen by major financial institutions, Al Jazeera reports.
Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists
The organization is seeing high open rates and conversions with the app that lets users send ephemeral messages.
By Megan O’Neil
Contributor
4 Questions to Develop Your Storytelling Strategy
Ask yourself what you want to achieve, who can help you, and how you can reach and appeal to your audience.
By PAUL VANDECARR
Contributor
Questions Raised on Troop Charity’s Appeals, Political Ties
Move America Forward, which has raised millions of dollars in recent years to send care packages to U.S. troops abroad, has repeatedly mounted misleading donor appeals and directed nearly a third of its spending to businesses linked to a politically active leader of the charity, according to ProPublica.