Let Donors Control How Much E-Mail They Receive, Report Urges
Following are suggestions offered by the authors of The Wired Wealthy: ALSO SEE:ARTICLE: Online Giving Appeals to the Wealthy, Study Finds Using the Internet to Connect With Your Middle and Major Donors after surveying people who made gifts of at least $1,000 online: Give donors control over…
Opinion: How to Orchestrate a Successful Succession
Opinion: What makes a successful CEO transition
Opinion: Liberals Are Less Charitable Than Conservatives
Opinion: Liberals are less charitable than conservatives
Opinion: Give Social Entrepreneurs More Resources to Solve Problems
Opinion: Give social entrepreneurs more resources to solve problems
Clarifying statistics on corporate giving
To the Editor: Although I was very pleased to see an article on our two most recent research studies in your February 7 issue (“Companies Urged to Update Their Charitable-Giving Plans”), I felt it was important to clarify some parts of the story that might be confusing to your readers. For…
Evaluation measure can be a training tool
To the Editor: Acknowledging that your article “What Makes Fund Raisers Succeed” (February 21) focused on assessing and/or rewarding the effectiveness of major-gift fund raisers, I’d also like to point out that the kind of activity metrics cited (number of visits, etc.) also provide an essential…