Using Social Media to Connect With Older Supporters
Alejandra Owens, who works on digital strategy at AARP, shares tips on how to reach people over age 50.
By ALLISON FINE
Contributor
How to Get Celebrities Involved in Your Cause
Watch a discussion on how top organizations persuade celebrities to help raise money and promote their missions.
Extending the Power of Giving Tuesday
Giving Tuesday’s founder says he and his colleagues are looking for ways to inspire charitable giving year-round.
By Raymund Flandez
Contributor
Tips From Experts on Running a Great Crowdfunding Site
Turn donors into fundraisers, and call attention to less popular campaigns.
By CODY SWITZER
Contributor
How Crowdfunding Sites Could Be Better
Sites that raise lots of small gifts online are bringing in billions for charities, but they have drawbacks. Here’s how they could help nonprofits and donors more.
By Raymund Flandez
Contributor
How to Use a Website Tracking Tool to Improve Fundraising
Watch a half-hour tutorial and discussion about analyzing how people use your website.
Ask An Expert: The Place to Get Answers to Your Fundraising Questions
Read answers to past questions, and to ask for help with your own fundraising problems, send an email to askanexpert@philanthropy.com.
By Raymund Flandez
Contributor
Learn About Fundraising Apps That Will Make Your Life Easier
View a video discussion to find out how technology can help streamline your fundraising tasks.
Boost Online Donations by Getting the Basics Right
Watch discussion on how to get better results from online giving.
How to Pick Best Social-Media Outlets for Reaching a Charity’s Goals
Twitter reaches influencers and minorities, while Pinterest is best for attracting women and Facebook is great for reaching baby boomers, experts say.
By Cassie J. Moore
Contributor