Choose the Social-Media Networks That Fit Your Charity’s Mission
Knowing who uses what platforms and for what purposes can make outreach to supporters much more efficient.
By Cassie J. Moore
Contributor
Investing in Fundraisers Who Cultivate Big Donors Pays Off, Studies Find
Survey results show that spending money to attract and retain good fundraisers really does pay off.
By Holly Hall
Contributor
Most Charities Fail at Online Fundraising Basics, Says Study
Charities miss out on $1-billion in gifts because they don’t have sites that are easy to read on mobile devices, they send emails too infrequently, and other reasons, say researchers.
By Raymund Flandez
Contributor
Nonprofits and Those Who Support Them Should Talk Openly About Finances
Financial health is often the last thing nonprofit leaders want to talk about, but without that conversation, supporters miss a chance to structure funding in a way that does the most long-term good.
By Peter Kramer
Contributor
Year-End Fundraising Examples and Ideas
As groups think ahead to their next year-end giving campaigns, it helps to look at holiday-season drives that have worked in the past.
By Idit Knaan, Raymund Flandez and Holly Hall
Advice on Keeping an Open Mind When Starting on a Design Project
A designer explains why exploring the unfamiliar can result in more effective Web and print designs.
By MATTHEW SCHARPNICK
Contributor
Giving Donors Fewer Options Spurs Gifts at a Campaign’s End, Study Finds
Many campaigns work best with several ways to contribute at the start but only one option later on.
By Raymund Flandez
Contributor
Showing Donors What Their Gifts Will Do Helps Fundraising Grow 75%
Read Global, a literacy and economic-development group, also got a big year-end boost when Upworthy, a popular site, highlighted its video.
By Raymund Flandez
Contributor
Perks for Donors Help a Charity Reap Rewards
Pencils of Promise, which builds schools in the developing world, offered donors who gave or raised at least $25,000 a chance to name a school in Guatemala and be the charity’s guest at the dedication.
By Raymund Flandez
Contributor
A College-Access Charity Uses ‘Gratitude’ as a Theme to Drive Donations
Students have made a paper “quilt” to thank donors for helping them afford and succeed in college.
By Raymund Flandez
Contributor