The CEO of the Women Donors Network says women want to give not just money but also time and expertise.
By Rasheeda Childress
Senior Editor, Fundraising
Attracting Corporate Support: One Nonprofit Leader’s Approach
The corporate giving landscape has shifted as many businesses have changed the causes they support and the ways they work with grantees in response to the crises. Here’s some expert advice on navigating the new terrain.
By LISA SCHOHL
Contributor
‘What’s Your Pet’s Nickname?’ Fundraisers Forge Ties to Donors Via Digital Focus Groups, Surveys
An animal-welfare group is among those finding that monthly surveys bring supporters closer.
By Drew Lindsay
Senior Editor, Special Projects
How to Get Big Donors to Give in Troubled Times
Individual donors gave a total of $326.9 billion to nonprofits last year — about two-thirds of all charitable giving — according to the latest “Giving USA” report. Much of that came from some of America’s wealthiest donors.
By LISA SCHOHL
Contributor
How to Talk to Big Donors About Mental-Health Programs
Advice from nonprofit and development leaders who have figured out how to engage donors on the topic and even persuade some to publicly share their experiences to win support from other donors.
By Maria Di Mento
Senior Editor
Porch Parties Are a Charming, Intimate Way to Raise Money. Here’s Why.
With many organizations returning to in-person events, these smallish gatherings at people’s homes are popping up — and have appeal to people wary of germy indoor events.
By Rasheeda Childress
Senior Editor, Fundraising
Smart Fundraising: How to Streamline and Innovate
In the lead up to the year-end fundraising season, nonprofits can benefit from trying out innovative strategies for connecting with donors, say three development leaders during an online briefing organized by the Chronicle.
By Sara Herschander
Contributor
Ask the Right Questions on Surveys to Better Target Fundraising
Asking donors what part of an organization’s mission excites them the most can help fundraisers tailor future interactions to their interests. But experts caution that if a group can’t follow through on the responses, don’t ask the questions.
By Rasheeda Childress
Senior Editor, Fundraising
4 Ways to Make Your Donor Relations Recession-Proof
Rely on fundraising fundamentals, thank donors broadly, connect with supporters without spending a lot, and create sustainable growth to attract gifts in an uncertain economy.
By Jon Biedermann
Contributor
Digital-Advertising Case Study: A Shift in Spending Leads to Success at Year End
Inside the success of the Parkinson’s Foundation, plus tips for 2022 and adapting to new privacy measures online.
By Drew Lindsay
Senior Editor, Special Projects