5 Characteristics of Savvy Media Relations
Set goals, respond to reporters quickly, identify expertise your leaders can share, and more.
By PETER PANEPENTO
Contributor
9 Things to Know When Starting a Fundraising Program, Courtesy of Those Who’ve Done It
Focus on what’s special about your group, get early grants from community foundations, and more advice to ramp up your efforts.
By Drew Lindsay
Senior Editor, Special Projects
Tips and Tools for Demonstrating Impact
How to communicate your nonprofit’s results – from identifying the metrics that matter the most to weaving them into stories that resonate with grant makers.
How Giving-Day Strategists Are Making Tweaks to Keep Raising Millions
Organizers of some day-long fundraising drives are letting donors schedule gifts in advance, doubling down on training participants, and deploying paid social-media ads to push totals higher.
By HEATHER JOSLYN
Contributor
What to Do When a Prospective Donor Just Won’t Commit
Supporters sometimes act as though they plan to give big. They express interest in a cause, they attend events, they meet with fundraisers — and then fail to make a large donation. How do fundraisers deal with that?
By Timothy Sandoval
Contributor
A Community Foundation’s Anniversary Campaign Raised More Than $100 Million: Here’s How
The staff planned ahead, held multiple fundraising events, and understood their donors.
By Alex Daniels
Contributor
Program Evaluation: A Glossary of Important Terms
Here’s the lingo you need to know to evaluate your nonprofit’s work — and to demonstrate results to grant makers.
By LISA SCHOHL
Contributor
For Summer Reading, Check Out These Books
Recommended reading on philanthropy and charities.
By Margie Fleming Glennon
Chief Content Officer
Tips for Keeping New Donors After a Giving Day
Welcome packages, exclusive thank-you receptions, and more things you can do after the campaign ends.
By HEATHER JOSLYN
Contributor
Tips for Starting an Employee-Led Fundraising Campaign
How one university’s marketing department started a scholarship fund, and how you can, too.
By HEATHER JOSLYN
Contributor