United Way Hires Top Marketer for Brand Makeover

United Way Worldwide, the country’s biggest nonprofit organization, has hired a veteran telecommunications and advertising executive to help energize its brand, reports the Associated Press.

The Alexandria, Va.-based parent of 1,800 United Way chapters worldwide appointed Vicki Lins to serve as executive vice president and chief marketing officer. She most recently held a similar post with advertising firm Clear Channel Outdoor and previously spent 15 years in the cable TV industry, holding leadership positions at Comcast.

Brian Gallagher, United Way’s president and CEO, said in a Monday press release that Ms. Lins brings the charity expertise in crafting “complex strategies that build, transform, and revitalize venerable brands.”