August 11, 2013 | Read Time: 1 minute
Running a Kickstarter campaign helped the Atlanta Symphony Orchestra raise money to preserve its archives and attract new supporters.
The orchestra has boxes and boxes of video and audio tapes, photographs, and other documents that it needs to catalog and digitize.
New to Kickstarter, the organization started small. It set out to raise $5,000 to convert three videos of Robert Shaw, the group’s acclaimed former music director, leading the symphony in concert and to buy a scanner and digitize 1,000 photographs.
The group met its fundraising goal in just two days; by the end of the 30-day campaign it had raised $13,590. Of the 130 people who contributed, 105 were new donors.
Turning to the public through Kickstarter offers a great way to gain “immediate feedback” about donor interest in a project, says Stanley Romanstein, CEO of the Atlanta Symphony Orchestra: “You can tell very, very quickly whether it’s going to take off.”
For more information: Go to kickstarter.com.
