Site Showcases International Ad Campaigns

July 14, 2013

Nonprofits seeking inspiration for their next public-service campaign can now see what their counterparts around the world are doing, thanks to a new Web site.

Creative for Good features case studies of more than 60 campaigns, such as an effort in India to get men and boys to combat violence against women by ringing the doorbell when they hear a violent argument in a nearby home.

The new site was created by the Ad Council, the World Economic Forum, and Ketchum.

To get there: Go to creative-for-good.org.

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About the Author

NICOLE WALLACE

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.