May 3, 2013 | Read Time: 1 minute
Google wants to help people learn more about charities.
The technology giant is testing a new mobile application, One Today, that highlights a new nonprofit everyday and allows people to contribute $1 to any group that captures their interest. They can also share projects with their friends via social media and match the $1 gifts people in their networks make.
The application does not share donors’ contact information with charities, but the organizations can find out who’s interested in them by looking at the information people include on the public part of their user profile.
Users of the application, which is available on the Android platform, can’t specify what types of charities they want to learn about. But over time, the app will tailor the recommendations they receive based on the donations they make.
The charities featured on One Today are all participants in the Google for Nonprofits program, which is open to U.S. nonprofit organizations except for educational institutions, day care centers, hospitals, and health-care clinics.
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