How to Build Ties to Young Donors and Volunteers

The 80 million Americans now in their 20s have shown tremendous interest in charities and promoting the common good. But many groups struggle to figure out how to attract them to a specific cause.

Watch a video of a Google+ hangout with the authors of the new book Cause for Change: The Why and How of Nonprofit Millennial Engagement and other nonprofit officials as they explore the keys to attracting young donors and volunteers.

The Guests:

Derrick Feldmann is co-author of Cause for Change and chief executive of Achieve, a fundraising company that focuses on young donors. He leads the organization’s research project designed to understand how young people give.

Kari Dunn Saratovsky is co-author of Cause for Change. She is principal of KDS Strategies, where she works with nonprofits on topics such as program design, strategic communications, and social-media strategy.

Justin Wheeler is vice president for Liberty in North Korea, where he oversees efforts to attract attention to the group’s programs. He previously worked at Invisible Children, a nonprofit that documents children affected by war in east Africa.

Nessa Stoltzfus Barge is the youth-engagement manager at Oxfam America, where she manages the group’s work to build ties to college students and other young people.

Nichole Pfeiffer Hicks is director of youth initiatives at the American Cancer Society’s Relay for Life. She has worked at several other nonprofit organizations in jobs in which attracting millennials was the prime focus.

Maggie Kirkpatrick is the jack of all trades at Building Tomorrow, an organization working with millennials to take action against the global education gap.

The Moderator:

Cody Switzer, The Chronicle’s Web editor, reports on how nonprofits use technology and social media and helps manage the news organization’s social networks.

Add The Chronicle to your circles on Google+ to see when we hold our next hangout.