Mobile Technology Gets New Attention

October 28, 2012 | Read Time: 1 minute

Many nonprofits plan to expand their use of mobile technology in the coming year, according to a new report.

The study, which examines numerous fundraising topics, is based on a survey of more than 1,500 charity officials in nine countries, conducted in June by the fundraising-software company Blackbaud.

More than two-thirds of the charities in each country said that their organizations plan to do at least one of the following: design their Web sites to make them easy to navigate on mobile devices; optimize e-mail messages for mobile viewing; or use QR codes—bar codes that smartphones use to link to online information.

Half of the survey participants in the United States and Australia said their charities plan to use all three techniques.

To read the report: Go to blackbaud.com/soni.

About the Author

NICOLE WALLACE

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.