April 29, 2012 | Read Time: 1 minute
Social networks like Facebook and Twitter can be valuable tools to help charities rally constituents and attract new supporters, but figuring out who does what and how to handle potential pitfalls can be difficult.
Idealware, a nonprofit technology group, has created a workbook that guides organizations through issues to consider in developing a social-media policy. Among the questions posed: Who should monitor how the group and its issues are being discussed on social media; when should the organization respond to negative comments; and how should employees draw the line between their personal and professional social-media pages?
The workbook’s authors recommend that organizations assemble employees from various departments to discuss the questions: “Chances are good that you’ll find the conversations you have as a team are every bit as important as the product you end up with.”
To download the workbook: Go to idealware.org.
