December 10, 2010
Seth Godin, the author and marketing expert, is tired of hearing why charities should be more like businesses.
Instead, he argues, nonprofits should be working hard to avoid the corporate mindset if they really want to produce change.
In this video interview, Mr. Godin—author of the popular Seth’s Blog and the recent bestseller Linchpin—discusses why nonprofits need to be more artistic and less businesslike.
