How Charities Can Best Promote Their Causes in Tag Lines; Plus More: Thursday’s Roundup
By Maria Di Mento
Senior Editor
July 15, 2010 | Read Time: 1 minute
- Writing a good nonprofit tagline is tough, and relying on abstractions is one of the most common mistakes charities make, Jeff Brooks, creative director at TrueSense Marketing, writes on Getting Attention. “And that’s too bad,” he writes, “because most nonprofits I know actually do specific things.”
- Damian O’Broin, founder and director of Ask Direct, writes about lessons he learned from the charity concert Live Aid, which was recently the focus of a documentary on BBC4, Live Aid: Against All Odds. Mr. O’Broin argues that, like the concert, fund raising needs to be passionate, urgent, and thrilling.
- On the Foundation Center’s blog, Tom Adams, president of Transition Guides, offers advice to nonprofit groups on why they should focus on leadership development. A key reason: The leadership pipeline is essential to carrying out a strategic plan.
- Rick Cohen of the Nonprofit Quarterly writes about the Obama administration’s efforts to privatize public housing, and what it means for nonprofit groups.
