Fluctuations in Real-Estate Market Influence Donors’ Generosity; Plus More: Wednesday’s Roundup
By Maria Di Mento
Senior Editor
July 14, 2010 | Read Time: 1 minute
- Dramatic changes in the real-estate market mean that many estimates charities have made about donors’ wealth and capacity to give are no longer reliable, David Lawson, president of screening and analytics at DonorTrends, writes on the company’s Fundraising Action blog. He recommends that fund raisers reevaluate the giving potential of prospective donors whose wealth estimates are based largely on real estate.
- Michael Seltzer, an expert on nonprofit management and a contributor to the Foundation Center’s PhilanTopic blog, writes about the growth of charities and foundations in Africa and how they are reshaping the continent’s “social and economic landscape.”
- On Future Fundraising Now, Jeff Brooks, creative director at TrueSense Marketing, discusses the latest findings of a survey on charitable giving, conducted by YouGov, a British public-opinion site. The survey reveals that 68 percent of respondents said they would stop donating to a charity if they found it to be performing poorly, while 40 percent were interested in the idea of a grading system of the charity world.
- On the blog, A Small Change, Adam Penenberg discusses his new book Viral Loop and offers advice to nonprofit organizations on how they can use viral marketing to raise money online and increase their pool of potential donors.
- The actor Edward Norton discusses his new Web site to foster online giving, Crowdrise, on The Giving Beast. The site, which merges fund raising with social networking, takes an irreverent tone aimed at young people. Its slogan: “If you don’t give back, no one will like you.”
