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Leading

Managing in Tough Times: Advice From a Leading CEO

June 22, 2010 | Read Time: 1 minute

Barry Salzberg, chief executive of Deloitte, the global consulting firm, has made it a priority for his company to offer pro bono help to nonprofit groups. As part of that commitment, he often talks to nonprofit executives about ways they can better manage their organizations.

At a meeting in Washington this month, Mr. Salzberg took questions from nonprofit executives from around the metropolitan area. Most of the questions focused on leading in a bad economy. (His advice: Tell employees what is happening, and project confidence.) He also urged bosses to do all they can to hold on to talented people and to avoid the “peanut butter” approach to management — spreading the same management approach to everyone. “What works for Gen Y doesn’t work for older people,” he says.

Asked how to connect with business leaders, he urged nonprofit executives to do more to explain their missions and operations to top business officials and to demonstrate the ways beyond money that corporations can offer help to charitable causes.

He also urged nonprofit leaders to get coaching if they don’t know how to be good managers. “Never do it alone,” he urged.


You can listen to his advice in this video and share your thoughts below about what it takes to be a good manager.

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