Companies Score High Marks for Charity Partnerships, Plus More: Monday’s Roundup
By Maria Di Mento
Senior Editor
June 7, 2010 | Read Time: 1 minute
- A recent survey on cause marketing issued by Network for Good found that only 21 percent of respondents felt that companies are not doing a good job forming partnerships with nonprofit organizations. Forty-nine percent believe cause marketing could lead to a positive social change. Several campaigns that were regarded as being most effective include: Chase Community Giving, Lance Armstrong Yellow bracelet campaign (Nike), and Product Red.
- Alice Korngold, a blogger for Fast Company magazine and an expert on nonprofit boards, writes about the importance of measurement to corporate philanthropy, as discussed at the Committee Encouraging Corporate Philanthropy’s meeting last week. (See this Chronicle article about the event). And Matthew Bishop writes about the discussions around measurement — or “the great data debate” — from the same conference on his blog Philanthrocapitalism.
- Beth Kanter, a social-media expert, offers advice on how to coordinate multiple Twitter accounts within an organization or multiple people who tweet from a single account.
- On the blog, Future Fundraising Now, guest blogger, George Crankovic, discusses how the business of fund raising and media can interfere with providing necessary aid during natural disasters. Mr. Crankovic, a senior copywriter at TrueSense Marketing, explains why Chile failed to receive the same amount of attention and relief in the aftermath of its earthquake, as did Haiti.
