September 17, 2009 | Read Time: 1 minute
Whether out of concern for the environment or for the bottom line, it’s not unusual for charities to post their annual reports online. But the Salvation Army wanted to take full advantage of what the Internet has to offer, rather than just move a report designed as a print document onto the Web. To do that, the national social-services organization has incorporated video throughout its 2009 annual report.
The new report features video testimonials from people who have benefited from Salvation Army programs, such as Caring Partners Adult Day, a program in Rochester, Minn., that provides activities for people with Alzheimer’s disease and respite for the people who care for them.
The videos are presented in a format that allows viewers to share them with others through Facebook, MySpace, and YouTube, and coding is offered that makes it easy for people to embed the video on their own Web sites.
To get there: Go to http://annualreport. salvationarmyusa.org.
