August 20, 2009 | Read Time: 1 minute
Age at death: 90
How he was tied to philanthropy: As chief executive of Philip Morris, he started the company’s arts-sponsorship program in the 1960s.
How he made his mark: At a time when it was rare for a corporation to support adventurous cultural endeavors, Mr. Weissman encouraged Philip Morris to do just that. The company was the first corporate sponsor of the Whitney Museum of American Art, and in 1983 installed a branch of the museum in the lobby of its headquarters. Mr. Weissman urged the company to provide more than money to the arts, but also advertising, design, marketing, and special events to support cultural groups.
Key nonprofit accomplishments: Mr. Weissman served as chairman of Lincoln Center for the Performing Arts from 1986 to 1994 and served on the Whitney Museum’s board from 1979 to 1990. He also helped to start the Business Committee for the Arts.
How he will be remembered: Stephanie French, former vice president of corporate contributions and cultural programs at Philip Morris, says Mr. Weissman enjoyed courting controversy and creativity. “He was interested in pushing the edge,” she recalls, “always interested in the new ideas.”
