June 12, 2009 | Read Time: 1 minute
To survive the recession, the Birthright Israel Foundation is making several changes to its fund raising, reports Jacob Berkman, on The Fundermentalist blog.
Mr. Berkman, whose blog is part of the JTA, a Jewish news service, writes that Birthright’s new president has made “sweeping changes” to how the organization raises money to pay for young Jews to visit Israel.
They include:
- Expanding the charity’s fund-raising reach into the Midwest, in addition to its traditional geographic focus on the Northeast and West Coast.
- Possibly canceling the group’s annual gala in New York.
- Seeking small donations by tapping into alumni of the trip and using Facebook to connect with them and other young people.
- Hiring new fund raisers and increasing the budget for fund-raising activities by at least $500,000.
What do you think? Is Birthright making the right moves to beat the economic downturn?
