May 21, 2009 | Read Time: 1 minute
The average charity Web site scored only 73 out of 100 on a recent survey of more than 2,000 visitors to nonprofit-run Web sites. That’s a low C on a grade scale, and lower than government sites scored. Onlinebanking sites scored 10 points higher.
The “Trends in Constituent Satisfaction with Nonprofit Websites” survey, conducted by ForeSee Results, in Ann Arbor, Mich., found two key problems with charity Web sites: how they work and the images they present of the organizations.
Making Web-site visitors happier could significantly increase donations, the report’s findings suggest. Site visitors who rate themselves as “highly satisfied” with a charity’s Web site are nearly 50-percent more likely to donate to the organization.
To read the report: Go to http://www.foreseeresults.com/NTEN.html.
