April 23, 2009 | Read Time: 1 minute
For years, charities in the United Kingdom and other parts of Europe have successfully used street fund raising — or face-to-face fund raising, as it’s also called – -to recruit new donors who agree to have monthly gifts automatically deducted from their checking accounts.
But now, instead of recruiting donors from among pedestrians on the street, in shopping centers, or at other public spaces, charities in Britain are increasingly turning to door-to-door fund raising, according to Third Sector, a British publication.
That article cites figures released by the Public Fundraising Regulatory Association, which regulates street and door-to-door fund raising in Britain. and tracks the results of member organizations that conduct such solicitations for charities.
For the 12 months ending in March, the number of donors recruited by both types of fund raising increased to 580,000, up from 500,000 during the same time in 2008. The association attributed the increase to a sharp rise in door-to-door fund raising among its members, and predicted it would continue to rise this year.
The British Red Cross, for example, said that it has set a goal of doubling the number of donors it recruits with door-to-door fund raising. (See this article from The Chronicle’s archive on how American charities raise money door to door.)
