October 4, 2007 | Read Time: 2 minutes
The ePhilanthropy Foundation has presented its awards for excellence in nonprofit use of the Internet for fund raising and advocacy.
Mama Cash, an organization in Amsterdam, received the award for best fund-raising campaign for its second annual Campaign 88 Days, an effort to educate the public about issues facing women and girls, both in the Netherlands and in other parts of the world, and to persuade affluent young women to become donors and advocates.
The nearly three-month campaign — which ran from International Human Rights Day on December 10, 2006, through International Women’s Day on March 8 — brought in more than $200,000. Twenty-five women created their own fund-raising pages to raise money for the effort.
Other awards went to:
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American Friends Service Committee, an international aid and development organization in Philadelphia. The charity’s Friends for Peace project was honored as the campaign that best integrated online and offline activities. Direct-mail appeals were sent to prospective donors in an envelope that unfolded to become a sign that read “Friends for Peace.” Both the sign and the appeal referred people to a Web site on which visitors could create their own signs. So far, more than 1,100 people have posted photographs of themselves — and sometimes their children and pets — holding signs like “Marine Mom for Peace,” “Broke College Student for Peace,” and “Pug for Peace.”
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Gulu Walk, a project of Athletes for Africa, in Toronto, which was honored for best event-registration or membership campaign. Organizers of Gulu Walk Day, which was held October 21, 2006, used their Web site to coordinate 30,000 people in 82 cities and 15 countries who walked in support of peace in northern Uganda. The walks raised more than $500,000.
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International Fund for Animal Welfare, an advocacy group whose Stop the Seal Hunt campaign was selected by visitors to the ePhilanthropy Foundation’s Web site to receive the people’s choice award. More than 99,000 people have used a feature on the animal group’s Web site to post their name and reason for opposing seal hunting when they sign up to receive the charity’s e-mail alerts.
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Peace X Peace Global Network, an online organization that brings women together to talk about ways to promote peace, which won the award for best “community building, volunteerism, or activism campaign.”
Each winner received a $500 cash award.
For more information: Go to http://www.ephilanthropy.org/awards.
