Museums to Benefit From Credit-Card Deal
April 13, 2007 | Read Time: 1 minute
Sotheby’s auction house and a credit-card company plan to create a charge card that will let cardholders redeem points not only for airline tickets but also for cash donations to museums, reports The Wall Street Journal.
Sotheby’s Holdings and GE Money will issue MasterCards that bear the auction house’s name. A cardholder who has accumulated 10,000 points can use them to make a $100 donation to one of 17 participating museums. Points can also be used for discounted auction catalogs, individual tours with museum curators, and visits to artists’ studios.
Museums that participate in the card program will receive a one-time fee of less than $50,000.
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