April 5, 2007 | Read Time: 3 minutes
Aware
Description:
The bimonthly magazine, formerly known as Generocity, is expected to appear under
its new title this month. The publication, based in San Francisco, wants to be a source of philanthropy-related news for corporations, foundations, and other donors.
Number of subscribers: 2,000. An additional 7,800 copies are mailed free to potential readers and sold at retail outlets.
Annual subscription cost: $17.95
Web site: http://www.awaremagazine.net
Benefit
Description:Benefit
bills itself as a “lifestyle of giving” magazine for people in San Francisco. Along with a calendar of fund-raising events, fashion spreads, and even a philanthropy horoscope, the bimonthly publication profiles wealthy donors. Its first issue appeared last fall.
Number of subscribers: About 25,000. An additional 25,000 receive it free.
Annual subscription cost: $14.95
Web site: http://www.benefitmagazinesf.com
Contribute
Description:
A magazine, based in New York, that started last year to provide news about charitable giving and other ways to help the world. It is published every two months, and its primary audience is people who are well-off financially, but not the “superrich,” its editor says.
Number of subscribers: One hundred and forty-six people pay for a subscription. The subscription cost includes extra services, which have yet to be announced. An additional 70,000 people receive complimentary copies, though the magazine expects to ask these readers to pay for a subscription in the near future.
Annual subscription cost: $85
Web site: http://www.contributemedia.com
Giving
Description:
An international magazine slated to start this fall to provide affluent philanthropists in the United States and Europe with information to help them give. It is based in New York and London and will produce six issues a year.
Number of subscribers: Although the publication has yet to start, it says it has 150,000 subscriptions.
Annual subscription cost: $66
Web site: http://www.givingmagazine.com
Good
Description:
A stylish magazine that mixes politics, pop culture, humor, and the occasional charity profile to promote the broad concept of doing good. The publication, which is based in Los Angeles, markets itself mostly to people in their 20s. It started in 2006 and is published six times annually.
Number of subscribers: 15,000. An additional 55,000 copies are sold at retail stores and displayed at hotels and other places as promotions.
Annual subscription cost: $20, with all proceeds going to charity.
Web site: http://www.goodmagazine.com
Need
Description:Need
is a photo-intensive publication whose first issue appeared in December and seeks to raise awareness of humanitarian crises around the world. It will be published four times a year and is based in Minneapolis.
Number of subscribers: 500 paid subscribers, with 10,000 free copies sent to charities and other readers.
Annual subscription cost: $27
Web site: http://www.needmagazine.com
Just Cause
Description:
The bimonthly magazine, which is scheduled to appear this spring, seeks to educate affluent Americans about the philanthropic efforts of corporations, foundations, and charities to inspire them to find causes they can support. It is based in Seattle.
Number of subscribers: The publication has yet to start.
Annual subscription cost: Free, although the magazine expects to charge a fee in the future.
Web site: http://www.justcausemag.com
Note: Most of the publications offer discounts to nonprofit groups.
