Automatic Donations Attract Growing Interest From Donors

Charities and companies are responding to growing interest by donors in automatic payment systems that make it easy to give donations on a fixed schedule, reports The Wall Street Journal.

One company, ParishPay, allows churchgoers to replace cash offerings with a regular credit card charge or electronic withdrawals from a bank account. Approximately 2,500 churches are using the approach and the average family has increased its annual donation by 75 percent once it has begun using the service.

Network for Good, a nonprofit organization, allows people to schedule multiple regular online payments to schools, religious institutions, and charities, as long as each contribution is more than $10. Network for Good says that the number of people who schedule recurring payments has grown substantially in recent months, the newspaper report.

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