Tying Pink-Ribbon Products to Breast-Cancer Efforts

As many stores stock their shelves with products emblazoned with the universal pink-ribbon logo tied to breast-cancer awareness, consumers should look beyond the symbol to be sure a product supports a legitimate breast-cancer group, says The Wall Street Journal.

Consumers should look closely at labels and packaging that state which organization benefits and how much of the purchase goes to it.

“One rule is that a company must disclose whatever their donation is—if they aren’t willing to disclose it, they won’t be accepted as a partner,” says Robbie Finke, of the Breast Cancer Research Foundation.

Buying a pink product doesn’t necessarily guarantee money will be given to breast-cancer causes. In some instances, a shopper must mail in product labels or register online to generate income for a charity.

For example, Yoplait yogurt products with pink lids support the Susan G. Komen Breast Cancer Foundation, but only if consumers mail in the lids.

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