New Magazine Spotlights Young Philanthropists
July 20, 2006 | Read Time: 1 minute
The editors of Good, a new magazine that will start publishing in September, are hoping to attract affluent readers in their 20s and 30s who are interested in results-driven philanthropy, The Wall Street Journal reports.
The magazine’s founder, Ben Goldhirsh, is incorporating charitable giving into his business plan for the magazine.
Charter subscribers to the magazine will pay $20, which will then be donated to a nonprofit organization, such as Teach For America or Millennium Promise, that has agreed to accept donations from the magazine.
Mr. Goldhirsh is the 26-year-old son of Bernie Goldhirsh, the founder of Inc. magazine, who died in 2003. Mr. Goldhirsh left a portion of his $200-million fortune to his two children, urging them to use the money for entrepreneurial projects.
The first issue of the magazine will include a profile of Matthew and Jessica Flannery, the couple who co-founded Kiva, a nonprofit organization in Palo Alto, Calif., that finances small loans in the developing world. (A paid subscription is required to read this article. Also, you can read The Chronicle ’s article about Kiva.)
