Author Shares Time-Tested Methods for Fund-Raising Success

Fundraising: Hands-On Tactics for Nonprofit Groups, Second Edition
by L. Peter Edles

For success in a fund-raising campaign, return to the basics, writes L. Peter Edles, a consultant for nonprofit organizations at the Day Group, in Seattle.

“Adhering to a proven format is the only way that nonprofit groups raise billions of dollars yearly,” he writes in his introduction.

Written for board members, fund raisers, and volunteers, this book distills what Mr. Edles has found to be the best techniques to start, promote, and complete campaigns that raise large sums.

Mr. Edles bases his model on the fund-raising principles he says Benjamin Franklin used while campaigning for a young charitable institution that eventually became the University of Pennsylvania, such as motivating campaign leaders, volunteers, and donors so that they are fully inspired to give generously of their time or money.

The book discusses ways to solicit both major and small gifts and the comparative benefits of using face-to-face, telephone, and direct-mail appeals. Mr. Edles also shares his thoughts on marketing approaches and how to encourage the news media to publicize a campaign.

This second edition includes new chapters on using the Internet and Web sites such as eBay to bolster gifts, updated statistical information and case studies, and sample grant proposals and other campaign tools.

Publisher: McGraw-Hill Companies, 2 Penn Plaza, New York, N.Y. 10121; (877) 833-5524; fax (614) 759-3749; http://www.mcgraw-hill.com; 316 pages; $19.95; ISBN 0-07-146143-4.