Cincinnati Effort Reduces Infant-Mortality Rate
June 21, 2006
Every Child Succeeds, a Cincinnati effort to help impoverished mothers, has helped to reduce the infant-mortality rate for its participants by adopting business-like goals and corporate management approaches, reports The Wall Street Journal.
The program, which was started by the local United Way and other charities in 1998, has benefited from a partnership with the Procter & Gamble Company, a household-products manufacturer in Cincinnati.
The company provides financial support and product contributions, such as diapers, and its executives often volunteer to help manage the effort. (A paid subscription is required to view this article.)
