June 15, 2006 | Read Time: 1 minute
Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization
by Gary M. Grobman and Gary B. Grant
Recent spikes in online giving following natural disasters and other catastrophes illuminate the vital role the Internet can play in raising money, write Gary M. Grobman, special-projects director at White Hat Communications, in Harrisburg, Pa., and Gary B. Grant, director of major gifts at the Alzheimer’s Association, in Washington.
The authors note how easy the Internet made giving to relief groups after the 2004 tsunamis in South Asia. The International Red Cross reports that $73-million of the $173-million given in the weeks following the tsunamis came from its Web site. The American Red Cross reported a similar slew of online donations after Hurricane Katrina hit the Gulf Coast.
With chapters on how to find grants on the Web and make the best use of online networking and marketing, the book covers a variety of issues that fund raisers commonly encounter when trying to use the Internet to bring in money.
Appendices review the structuring of a grant application, the availability of “open source” software, and the best ways to write material that will appear on a Web site.
Publisher: White Hat Communications, P.O. Box 5390, Harrisburg, Pa. 17110; (717) 238-3787; fax (717) 238-2090; http://www.whitehatcommunications.com; 189 pages; $29.95; ISBN 1-929109-18-0.
