January 12, 2006 | Read Time: 1 minute
The Mercifully Brief, Real World Guide to…Attracting the Attention Your Cause Deserves, by Joseph Barbato, provides charity employees with 29 simple tips for raising the profile of their organization. Mr. Barbato, an author who has worked for such nonprofit institutions as New York University, the Nature Conservancy, and the City University of New York, instructs readers in how to define their charity’s niche, develop relations with reporters, find vivid and visual ways to tell their organization’s story, build Web sites that journalists will find useful in their reporting, and use other techniques for generating good publicity. Mr. Barbato eschews public-relations jargon for practical advice he says can help even those new to the field procure coverage for their cause. “You don’t need extensive training or experience to be successful,” he says. “But you do have to recognize a news or feature story when you see it, and be able to place it effectively with the news media.”
Publisher: Emerson & Church, P.O. Box 338, Medfield, Mass. 02052; (508) 359-0019; fax (508) 359-2703; http://www.emersonandchurch.com; 112 pages; $24.95; ISBN 1-889102-06-7.
