March 21, 2002 | Read Time: 1 minute
A Primer on Nonprofit PR
by Kathleen A. Neal
Many nonprofit organizations — especially small ones — avoid putting resources into public relations and typically cut back in that area when they need to trim budgets, writes Kathleen A. Neal, president of Arnold-Neal Communications, a public-relations consulting company in Atlanta.
“It astounds me that nonprofit boards of directors consisting of successful business professionals do not see the same value in a dedicated public-relations strategy for the nonprofit as they do for their own businesses,” writes Ms. Neal.
She calls public relations a “serious discipline” that helps nonprofit groups disseminate information, and encourages people to volunteer, give money, and support lobbying efforts. The book shows how charities can use public relations to advance their causes and includes advice on how to plan a fund-raising event, deal with a crisis, and develop relationships with reporters and editors.
Publisher: Pineapple Press, P.O. Box 3889, Sarasota, Fla. 34230; (800) 746-3275; fax (941) 351-9988; info@pineapplepress.com; http://www.pineapplepress.com; 137 pages; $19.95; I.S.B.N. 1-56164-229-0.
