December 13, 2001 | Read Time: 1 minute
Fundraising on the Internet, Second Edition
edited by Nick Allen, Ted Hart, and Mal Warwick
The Internet has provided charities with “the potential to reach more donors than ever,” writes Nick Allen. After all, the number of Americans using the Internet has roughly quadrupled in the five years since Fundraising on the Internet was first published. This edition provides updated information to help fund raisers and other nonprofit officials learn about soliciting donations and building relationships with donors using the Internet.
Chapters cover topics such as how to recruit new donors via Web sites, manage donor information online, and evaluate the success of an Internet fund-raising campaign. Case studies show how five institutions have used e-mail and their Web sites to raise money, attract new donors, and improve communication with previous donors. A resource section provides lists of tips and tools, as well as an article by Michael Gilbert, a technology consultant who argues that charities should take better advantage of e-mail appeals.
Nick Allen is chief executive officer of Donordigital.com, a technology consulting company in Berkeley, Calif.; Ted Hart is president of ePhilanthropy Foundation, in Washington; and Mal Warwick founded a fund-raising consulting company in Berkeley, Calif., that bears his name.
Publisher: Jossey-Bass, 989 Market Street, San Francisco, Calif. 94103-1741; (415) 433-1740 or (800) 956-7739; fax (415) 433-0499 or (800) 605-2665; http://www.josseybass.com; 292 pages; $29; I.S.B.N. 0-7879-6045-4.
