September 20, 2001 | Read Time: 1 minute
Marketing Workbook for Nonprofit Organizations—Volume One: Develop the Plan, Second Edition, by Gary J. Stern, describes a five-step process for nonprofit groups that want to create a marketing plan. The workbook contains a resource section and practical tips for using the Web as a marketing tool, worksheets to assess an organization’s strengths and conduct a marketing audit, and sample marketing plans and case studies. The goals of the workbook are to help charities ensure they have the correct services to meet their constituents’ needs, reach the audiences they want by offering a motivating message, and make an impact on those the group wants to reach. Mr. Stern, who is president of Gary J. Stern & Associates, wrote the text with assistance from Elana Centor, a marketing and communications consultant.
Publisher: Amherst H. Wilder Foundation, 919 Lafond Avenue, St. Paul, Minn. 55104-2108; (651) 659-6024 or (800) 274-6024; fax (651) 642-2061; books@wilder.org; http://www.wilder.org; 193 pages; $30, plus $4 shipping.
