December 16, 1999 | Read Time: 1 minute
The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals
By Mal Warwick
Mr. Warwick, a consultant, writes that fund raisers should not scatter their resources trying to achieve several goals at once.
He stresses that fund-raising strategies must be mastered one at a time. The temptation among most fund raisers is to apply all methods, all the time, he writes, and thus none is effective.
He offers five guideposts to establishing a fund-raising office that won’t waste its energies. Broaden the pool of donors, inform donors of how their gifts are used, heighten the organization’s public profile, embrace efficiency, and work toward financial stability, writes Mr. Warwick.
After summarizing those tenets, Mr. Warwick advises how to implement them. He offers case studies of non-profit organizations that, in his opinion, have employed successful fund-raising methods, and provides assessment forms to measure the worth of such methods (telemarketing and direct mail, for example).
Publisher: Jossey-Bass, 350 Sansome Street, San Francisco 94104-1310; (415) 433-1767; fax (800) 605-2665; http://www.josseybass.com; 293 pages; $28.95; I.S.B.N. 0-7879-4994-9.
