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America Online Starts a Site for Donors

October 21, 1999 | Read Time: 1 minute

The AOL Foundation — the giving arm of America Online — has started a new Web site that brings together information for donors, volunteers, and charities.

The site, called Helping.org, allows visitors to learn about the activities of any of the more than 650,000 charities listed in the GuideStar data base, and to make on-line contributions to them. GuideStar is a Web site operated by Philanthropic Research, a charity in Williamsburg, Va.

The Dulles, Va., foundation will cover the cost of processing the contributions; only a standard credit-card fee will be deducted from the gift. All of the charities listed in the data base will receive a letter to notify them about the service and give them the opportunity to choose not to participate.

Visitors will also be able to search for volunteer opportunities in their region — and sign up for them on line — through a data base run by VolunteerMatch, a service created by Impact Online in Palo Alto, Cal.

“We want to make it as easy to serve and to give on the Internet as it is to do e-commerce,” says David Eisner, vice-president of the foundation.


America Online asked the Benton Foundation, in Washington, to gather non-profit technology experts to develop a section of annotated links to Web sites, as well as case studies, that discuss how non-profit organizations are incorporating technology into their work. In addition, visitors can create their own list of favorite non-profit sites, which will appear every time they come back to Helping.org.

To get there: Go to http://www.helping.org.

About the Author

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.