To Make Fund Raising Click, Guide Suggests the Internet

The Wilder Nonprofit Field Guide to Fundraising on the Internet, by Gary M. Grobman, Gary B. Grant, and Steve Roller, offers ideas for raising money on line. The guide’s first section outlines how to use the Internet to conduct prospect research, use electronic mail to attract donors, and create a World-Wide Web site to solicit funds. A second section summarizes the content of more than 70 Web sites that the authors deem to be of interest to fund raisers. Publisher: Amherst H. Wilder Foundation, Publishing Center, 919 Lafond Avenue, St. Paul 55104; (651) 659-6024 or (800) 274-6024; http://www.wilder.org; 52 pages; $15; I.S.B.N. 0-940069-18-0.