PHOTO CAPTIONS FOR THEO

The W.K. Kellogg Foundation paid to produce and publish this book about the history of philanthropy in Michigan. Proceeds from sales of the book will finance efforts to encourage young people to get involved in philanthropy.

The Dayton Hudson Foundation sends this “Community Notebook,” which has colorful loose-leaf sheets inserted in a cardboard cover, to grantees and other non-profit groups. The design is intended to make it easy to pass along or file articles of interest. This edition of the quarterly publication offered information on volunteerism.

The BellSouth Foundation Internet site allows grant seekers to submit proposals via an electronic application form. Foundation staff members say that the site has reduced the time and money they spend mailing information to grant seekers. They also say that the on-line form has led to proposals that are more succinct.

The Pittsburgh Foundation sent this year-end direct-mail piece to financial advisers in the area. It urged them to tell their clients that “immortality” could be obtained with a $10,000 donation — the minimum the foundation requires to set up a fund in a donor’s name. The appeals are part of the foundation’s efforts to use print, radio, and television advertisements, as well as direct-mail and other communications tools, to encourage donations.

The Charlevoix County (Mich.) Foundation issues only one publication each year, an annual report. The publication is intended to appeal to many types of people — grantees, current donors, and potential contributors — including year-round county residents and people who own vacation homes in the area. To capture attention for the report, the foundation changes the theme, design, and page size of the publication each year, rather than adopting a single style.