Celebrity Cards Help Group Ring Up Sales
December 17, 1998 | Read Time: 1 minute
The Starlight Children’s Foundation has increased its sales of Christmas and Hanukkah cards by asking celebrities to design them.
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Last year the organization, which provides entertainment and other diversions to seriously ill children, netted about $60,000 on the greeting-card project, which grossed $103,500.
Expenses each year include printing the cards and brochures, hiring a company to take orders over the phone, and shipping costs.
The celebrities volunteer their time to design the cards.
Included among this year’s celebrity designers are Garth Brooks, Katie Couric, David Duchovny, Tea Leoni, Nicole Miller, Rosie O’Donnell, and Will Smith.
The cards are promoted in part by a color brochure with pictures of the designs and the celebrities. The brochures are enclosed in the charity’s newsletter, which is sent to previous donors.
Using well-known people to design the cards not only makes them more appealing to consumers but has helped garner some free publicity. Rosie O’Donnell mentioned the cards on her television show, and Garth Brooks sent out a press release about them to a mailing list of his own.
For more information, contact Yael Schwarzberg, Fund-Development Assistant, Starlight Children’s Foundation, 12424 Wilshire Boulevard, Suite 1050, Los Angeles 90025; (310) 207-5558, ext. 108.
