June 15, 2010 | Read Time: 1 minute
Looking to add some social-media magic to your charity’s annual fund-raising gala?
Try a “Twitter Table.”
Eric Frazier notes in the new issue of The Chronicle that Thompson Child & Family Focus, a charity that provides educational services and care to families in Charlotte, N.C., raised more than $4,000 at its annual dinner by setting up a table for people who use Twitter.
“People at the Twitter table would be equipped with laptop computers to send out fund-raising tweets, and Thompson could reach thousands of potential donors well beyond the hotel ballroom where the luncheon would be held,” Mr. Frazier writes.
“That’s how ‘Tweeta20,’ a digital-era twist on the fund-raising lunch tradition, was conceived. People at the Twitter table asked their followers for donations of $20 or more. The table raised more than $4,000 for Thompson, which provides clinical and behavioral treatment, developmental education, and care to more than 10,000 children and their families.”
Chronicle subscribers can read the full report to learn more about the campaign and how it worked.
