How to Make the Most of GivingTuesday or Any Giving Day
April 2, 2020 | Read Time: 3 minutes
GivingTuesday will be held on December 2 this year.
Now a global movement, the 24-hour giving day began in 2012. It takes place on the Tuesday after Thanksgiving to promote generosity and counter the consumerism of Black Friday and Cyber Monday. The event has become the unofficial launch of the year-end fundraising season — one that promises to be especially challenging as the pandemic stretches on and donor attention is pulled in many directions.
Some nonprofits spend months planning creative digital campaigns for the fundraising sprint. Others use the day to thank donors or inspire their supporters to give back in other ways. To make the most of the time leading up to GivingTuesday, here are links to Chronicle resources to help you brush up on the most effective tactics, learn from others’ successes, plan your strategy, and hold onto new donors.
-
The CommonsGiving Campaigns in Every Community? GivingTuesday’s Big New Idea
The organization behind the annual post-Thanksgiving giving spree wants to help nonprofits and foundations create fundraising drives nationwide to help groups raise cash — and earn trust. -
GivingNonprofits Aim to End 2024 on a High Note Following Strong GivingTuesday
Many nonprofits are reporting they’re on track to meet or exceed their annual goals. -
FundraisingGivingTuesday Raises $3.6 Billion for Charity, Up From Last Year
Nonprofits sought to strengthen ties with donors and organize activities to bring communities together after a bruising election season. -
News6 Things Data Tells Us About Giving Tuesday
Large charities collect the most money on the annual giving day, though smaller organizations are claiming a bigger slice of the pie. -
Advice
An 8-Week Plan for Success on Giving Tuesday or Any Giving Day
A community foundation’s planning tool includes questions to help you plan a 24-hour fundraising event week by week, as well as checklists and charts to keep track of goals and assign tasks. -
AdviceHow Giving-Day Strategists Are Making Tweaks to Keep Raising Millions
Organizers of some day-long fundraising drives are letting donors schedule gifts in advance, doubling down on training participants, and deploying paid social-media ads to push totals higher. -
Behind the Scenes at Austin’s Giving Day
Get an insider’s hour-by-hour view of how one of the most experienced giving-day teams raised a record sum of contributions with no strings. -
Advice
Tips for Keeping New Donors After a Giving Day
Welcome packages, exclusive thank-you receptions, and more things you can do after the campaign ends. -
AdviceOnline Fundraising: 4 Standouts in Crowdfunding and Giving Days
How competition, prizes for all levels of gifts, and a year of planning brought success. Also, the philanthropy battle between Colorado and North Texas. -
Advice7 Last-Minute Tips for Giving Tuesday
A plan for those without a plan for the giving day on November 29. -
Advice
Hosting an Online Fundraising Event: The ‘What If’ Checklist
Scenarios to prepare for when planning an online fundraising event or giving day. -
AdviceBest of Online Fundraising: Tactics That Work
The Chronicle asked experts and readers to identify charities that stand out in their use of the Internet to gain support and sell their causes. -
NewsCrowdfunding Website Charidy Has Unique Formula for Giving-Day Success
Used primarily by Orthodox Jewish nonprofits, the platform combines the heft of major donors, the pressures of time, and an all-or-nothing funding contingency. -
OpinionCharities Should Give, Not Beg, on Giving Tuesday
The competition for donations on December 2 runs the risk of alienating the very people nonprofits need most.
