January 12, 2011 | Read Time: 1 minute
Doctors Without Borders is employing another tool in its effort to educate donors and the public about its work in Haiti since the massive earthquake: webcasting.
During a 90-minute webcast, scheduled for Thursday, January 13, at 8 p.m. U.S. Eastern time, officials from the medical charity will discuss how the organization has spent contributions, as well as current conditions in Haiti and efforts to stem the deadly cholera outbreak.
“We’re really trying to raise the bar in terms of the openness and transparency that we provide—not only on what we do but what we chose not to do—and to help people understand how an NGO like ourselves has to make those choices,” says Jason Cone, the group’s director of communications.
Over the last two weeks, the organization has solicited questions via e-mail, Facebook, and Twitter. A day before the presentation, the group had already received more than 100 questions, which it will use to shape the discussion. Viewers will also be able to submit questions during the webcast.
What do you think? Has your organization ever used webcasting as an accountability tool?
