February 27, 2015
Nonprofits can adapt this template to write an email message for monthly donors whose payments are declined.
Send these messages out as soon as possible after you learn that there was a problem with the payment process. The longer you wait after the payment failed, the harder it is to get the donor back.
Erica Waasdorp is a Massachusetts-based fundraising consultant and author of Monthly Giving: The Sleeping Giant.
