How a Program for Women Donors Re-Energized Its Marketing Materials

By Margie Fleming Glennon
Chief Content Officer

October 8, 2015 | Read Time: 1 minute

In 2012, when Melissa Effron Hayek took over as director of the Women & Philanthropy program at the University of California at Los Angeles, she focused on revamping the decades-old program to beef up membership and more effectively engage women.

Now, a main goal of the program is to identify leadership opportunities for women within the program and across the campus, says Ms. Effron Hayek. This instills loyalty and strengthens the ties between female donors and the organization.

The rebooted program also provides valuable networking events and exclusive opportunities to connect accomplished women who have ties to the university, whether as professors, researchers, deans, or donors. Plus, the program strives to connect young members with more experienced mentors who want to help motivate and inspire the next generation of women philanthropists.

The Women & Philanthropy brochure projects a sense of energy, and its program overview outlines five goals of the program and lists key benefits.

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About the Author

Margie Fleming Glennon

Chief Content Officer

Margie oversees the editorial team at the Chronicle of Philanthropy and all content the Chronicle produces, including online coverage, its magazine, reports, online training, and live online events. Before joining The Chronicle, Margie worked in nonprofit communications for many years. She was communications director at the nonprofit Share Our Strength and at the International Center for Journalists, where she oversaw the launch of the International Journalists’ Network, a website dedicated to sharing media news, training opportunities, and expert advice with journalists worldwide. Previously, Margie also handled public affairs for the National Capital Planning Commission, the federal planning agency for Washington, D.C., and was publications director at the Annenberg Washington Program, a communications policy think tank. She earned her bachelor’s degree in English from Georgetown University and completed an editing and publications program at Georgetown University.