How a Program for Women Donors Re-Energized Its Marketing Materials

By Margie Fleming Glennon
Chief Professional Program Officer

October 8, 2015 | Read Time: 1 minute

In 2012, when Melissa Effron Hayek took over as director of the Women & Philanthropy program at the University of California at Los Angeles, she focused on revamping the decades-old program to beef up membership and more effectively engage women.

Now, a main goal of the program is to identify leadership opportunities for women within the program and across the campus, says Ms. Effron Hayek. This instills loyalty and strengthens the ties between female donors and the organization.

The rebooted program also provides valuable networking events and exclusive opportunities to connect accomplished women who have ties to the university, whether as professors, researchers, deans, or donors. Plus, the program strives to connect young members with more experienced mentors who want to help motivate and inspire the next generation of women philanthropists.

The Women & Philanthropy brochure projects a sense of energy, and its program overview outlines five goals of the program and lists key benefits.

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About the Author

Margie Fleming Glennon

Chief Professional Program Officer

Margie oversees a team that produces the Chronicle of Philanthropy’s editorial events and products, including its professional-development webinar series and online forums, editorial reports and how-to products, as well as advice on philanthropy.com. Before joining The Chronicle, she worked in nonprofit communications for many years. She was communications director at the nonprofit Share Our Strength and at the International Center for Journalists, where she oversaw the launch of the International Journalists’ Network, a website dedicated to sharing media news, training opportunities, and expert advice with journalists worldwide.Her experience also includes handling public affairs for the National Capital Planning Commission, the federal planning agency for Washington, D.C., and directing publications for the Annenberg Washington Program, a communications policy think tank. She earned her bachelor’s degree in English from Georgetown University and holds a certificate in editing and publications from Georgetown.