How Nonprofits Use Crowdfunding to Attract Support of All Kinds
By ALLISON FINE
Contributor
April 17, 2014 | Read Time: 1 minute
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In this episode of Social Good, the founders of two crowdfunding sites outline what makes a successful campaign to raise money from the public. They also explain how any charity can adapt the basic approaches of such drives to seek volunteers and advocates for public policy as well as donations from businesses.
The Guests:
Erin Barnes, co-founder and executive director of Ioby (short for “In Our Backyard), a platform to raise money for neighborhood-revitalization projects.
Megan Kashner, founder and chief executive of Benevolent, a crowdfunding site for low-income people with small, one-time needs. (Read more about Benevolent in The Chronicle’s archive.)
