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Andy Semons

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4 Ways to Persuade Trustees to Invest in Marketing

Speak in terms your board members understand; use data to show the connection between awareness, advertising, and greater giving; and compare your revenue to that of your competitors

Charities Will Win More Donors With Messages of Hope Than Fear

Too many nonprofits don’t realize that long-term ties to donors can be forged better with optimism rather than with doom and gloom.