How to Write a Statement That Encourages Donors to Make Big Gifts
NEW BOOKS Seeing Through a Donor’s Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign
By Caroline Bermudez
Contributor
George A. Brakeley Jr., Fund Raiser
Age at death: 93 Major fund-raising job: Referred to as “the dean of American fund raising,” George Brakeley began his career shortly before World War II, working at the fund-raising firm John Price Jones, which his father helped to found in 1919. He started his own consulting company, then…
By Caroline Bermudez
Contributor
How Globalization Affects Fund Raising
NEW BOOKS Philanthropy in a Flat World
By Caroline Bermudez
Contributor
How Charities Can Use Technology to Advance Their Causes
NEW BOOKS Managing Technology to Meet Your Mission
By Caroline Bermudez
Contributor
A Business Veteran’s Advice to Charity Managers
NEW BOOKS Doing Good Well: What Does (and Does Not) Make Sense in the Nonprofit World
By Caroline Bermudez
Contributor
NEW BOOKS Philanthropy at Independent Schools, Third Edition, edited by Helen A. Colson, advises fund raisers at such institutions to focus on the 10 percent of potential donors who are most able to afford a large gift. Such donors contribute 85 percent of the money raised by private schools. “The…
By Caroline Bermudez
Contributor
Bill Gates Sr. Offers Stories of His Son’s Foundation in New Memoir
NEW BOOKS Showing Up for Life: Thoughts on the Gifts of a Lifetime
By Caroline Bermudez
Contributor
Why Two Charity Myths Should Be Retired
NEW BOOKS The Pollyanna Principles: Reinventing “Nonprofit Organizations” to Create the Future of Our World
By Caroline Bermudez
Contributor
A Former Nonprofit Leader Looks Back on His Career
NEW BOOKS Notes From a Non-Profitable Life, by Martin C. Lehfeldt, is a series of essays by a former president of the Southeastern Council of Foundations, in Atlanta, that share insights gleaned from a long career spent working for nonprofit organizations. Written in an easy, conversational style,…
By Caroline Bermudez
Contributor
NEW BOOKS Missionizing Your Special Events: How to Build a System of Events That Engages Donors Who Will Stay With You for Life, by Terry Axelrod, offers advice on attracting and keeping supporters. Ms. Axelrod, founder and chief executive of Benevon, a fund-raising consultancy in Seattle,…
By Caroline Bermudez
Contributor